An exhibition is typically an occasion and an event which plays the role of a showcase. Exhibitions are sometimes also called previews because they are afraid to become events. They want to remain tentative pre-events and inflate the idea of the potential event to larger than life proportions. But to begin with, without previews and pre-events, exhibitions try to become events. An event is an occasion to centre - both in terms of the fragmentation of time and of attention. Visitors to the…
When you summarise something, you actually claim that you are being more efficient and concise in the use of language by being able to communicate more with less. The fact of the matter is that in the context of a specific message, you have no choice but to do justice to it. You have to state a message in the vocabulary that it demands. You have to let that vocabulary be as expansive as it needs to be. The idea of doing more with less or less with more is as distorted as any other idea that…
When we emphasise, we select, prioritise and highlight. We say that a specific order is needed in your flow of perception and attention. We direct your mind to observe the material in your viewport more distinctly and refuse to tolerate a haphazard engagement. By emphasising we do not mean to say that the non-emphasised is unimportant or is irrelevant, on the contrary we illustrate an entry point into the mass of content from a specific point. We say that if a particular point of entry has not…
When you read and if all of the text to be read is visible to you, your cognitive faculties find it difficult to decipher the text or make sense of it in any substantial way. The buffer of the mind should always be clean, if there is anything to be processed on a priority. The buffer gets clogged or filled up for various reasons, and we know the reasons and we want to help you address the issues. When you are eating and before you are done with the food on your plate, if another substantial…
If you extract a part of the message and highlight it, you will manage to draw most of the attention of the casual reader to the extract and render the text as a waste entity. If you can get the crux of a text from reading a carefully selected set of blurbs, why will you bother to read at all? From the point of the visual exercise of scanning, blurb making is a most unhealthy practice. The populace is already lazy, nobody wants to read and then you give them blurbs! It is like giving drugs to…
