Preference tags: churning

How do preferences get stated? Do they have to be explicitly selected, can they be guessed or deduced from a set of choices? Contrary to popular belief, preferences are not known even by actors themselves. Self-awareness is expecting too much and offering too little. Self-awareness in the context of the personality that you identify with has no deep significance. It is the flavour of your mouth, the colour of your shirt. Reading more into it is certainly an act of desperation. Two kinds of…