Relevance tags: drifting attention analytics

Everyone wants to direct their attention only to information relevant to us. In these times of Big Data, an average user’s interest area and defining the kind of content they would find relevant are both done through analytics. By measuring how we engage with the information that we consume, platform owners claim to understand what is of relevance to us. The problem with this model is obvious. It is like what geeks referred to as “eating your own dog food”. In the technology world, the phrase refer…