Fit
The 2018 entry on relevance, filed a floor above in the analysis wing, asked us to snap out of the drift the attention economy had trained into us and to state what we wanted. The request made sense at the time. The drift was visible, the daze was visible, and the remedy — becoming assertive about desire — was something the human could still attempt. Eight years later the picture has moved. The daze is no longer the symptom. The daze is the product. Machines now exist that will manufacture the f...